About Crossroads Public Relations
Founded in Raleigh, NC in 2003, Crossroads Public Relations has a strong track record of success in the B2B technology community. We understand that one size does not fit all when it comes to PR success, but our proven methodology delivers results for companies of all sizes. Whether you are an “up-and-coming” entrepreneur or a more mature market leader, we can develop a strategic public relations program to meet your unique needs.
Crossroads Public Relations is a full-service agency focused on creating measurable impact for B2B technology and biotech/pharma companies. We focus on building brand value vs. just building brand awareness, with the right balance of strategy and execution. We offer a more capital-efficient approach compared to larger agencies, while delivering the same level of services and expertise found at those agencies, and providing a high-touch level of client service often lacking at those firms. We serve as strategic partners to our clients, and firmly believe that our success depends on their success.
We are committed to offering strategic programs and services that enable our clients to harness the power of PR to achieve their end goals. As a metrics-driven PR agency, we understand the importance of mapping our efforts to your goals. We regularly analyze and report on that impact, continuously tweaking campaigns (as needed) to ensure we deliver a return on your PR investment.