Digital Media

Contactology

Email marketing and communications

Find out how Crossroads PR secured placement for an on-going series of byline articles for this Durham, NC-based email marketing and survey technology provider in a top tier trade publication, resulting in Contactology's #1 referring site for sales leads, low bounce rates (only 30% bounce rate; 70% of referred leads actually dig into site upon landing and review content), high review times and page views from referring site leads (leads from the referring site spend the longest time on Contactology web site and view the largest number of average page views). 

Inlet Technologies

New media provider

Find out how aggressively pursuing editorial outreach and thought leadership opportunities, Crossroads PR has soundly established Inlet Technologies as one of the leading authorities on digital media.

Accipiter

Online advertising technology provider

Find out how Crossroads PR helped position Accipiter as an industry-leading online advertising technology provider.  By positioning Accipiter executives as media innovators, leveraging trade media relations, and increasing Accipiter's global PR presence, Crossroads PR's efforts were credited for playing a vital role in Accipiter's $30.3M acquisition by Atlas/Microsoft in December 2006.

Bronto Software

Email marketing and communications

Find out how Crossroads PR worked with Bronto, an email marketing provider, to introduce the company's technology and expert resources to trade media audiences.  Crossroads worked closely with the Bronto marketing team to deploy an integrated campaign that combined monthly customer announcements, success stories, and best practice webinars that established Bronto executives as go-to resources for top tier trade publications.  Bronto attributes direct sales results to Crossroads PR efforts.