OpenOffice.org long

"The launch of OpenOffice.org 3.0 surpassed our expectations. We hit a million downloads in the first two days. Four weeks later, we hit ten million, and we are still seeing an amazing 250,000 - 350,000 downloads a day. Our success can be attributed to public relations. We have no advertising budget but have leveraged PR to achieve a global level of product awareness. Crossroads PR was an invaluable addition to the OpenOffice.org Community and their expertise helped make this launch so successful." - Florian Effenberger, marketing project co-Lead, OpenOffice.org.

"We were really pleased with the way Crossroads worked with the Community. Open source communities are completely different animals from corporate customers, and Crossroads delivered with sensitivity and professionalism. They made a real difference, and we look forward to working with them in the future." - John McCreesh, marketing project co-lead, OpenOffice.org.

Open Source

Editorial coverage secured in CMSWire, CMS Watch, eContent Magazine, CMS Critic, Content Management Connection blog, ECM Solutions blog, Integrated Solutions Magazine, OStatic, ReadWriteWeb, Free Software Magazine, LinuxInsider and E-Commerce Times.

Briefings with leading analyst firms including IDC, Forrester, Gartner and the Burton Group (non-paid).

Increased CEO's Twitter followers by 68% including industry thought leaders, analysts and key media targets.
Web traffic from leading industry site CMSWire increased more than eight times over the previous six months.
Overall traffic to web site traffic rose by 12 percent over the previous six months...READ MORE

Secured tech media coverage in top tier tech targets such as CRN, eWeek, PCWorld, CNET, Linux.com, LinuxWorld, CIO, ZDNet, Network World and InfoWorld.
Secured Mac coverage in top tier targets such as MacWorld, MacDaily News, MacInTouch, macNN, Mac Observer, macosxhints, Mactropolis and MacUpdate.
In the first two days after the press release went out, OpenOffice.org 3.0 hit one million downloads. Four weeks later, the solution had been downloaded 10 million times...READ MORE

Secured tech media coverage in top tier tech targets such as Network World, InfoWorld, Information Week, eWeek, PC World, SearchEnterpriseLinux and Processor Magazine.
Secured blog coverage in top tier targets such as OStatic, CNET's Open Roa d blog, IT Management and Cloud blog, eBizQ, MaCNN, MacWorld, MSPMentor, VAR Guy and IT Business Edge.
Built bridges among key analysts, resulting in non-paid Zenoss briefings with all the leading analyst firms (Gartner, Forrester, IDG, Enterprise Management Associates, 451 Group, etc.)
Created Zenoss submissions for leading industry awards, which resulted in the following accolades:

SmartCEO Future 50 Baltimore
Maryland Daily Record: Innovator of the Year (Erik Dahl, CTO)
CompTIA SoftwareCEO Most Innovative Enterprise Software Award
Enterprise Tools Productivity Winner, 19th Jolt Product Excellence Awards
Finalist "High Technology Firm of the Year," Maryland Tech Council Awards 2009
Finalist "Best Open Source Solution," Software & Information Industry Association's CODiE Awards
Finalist "Innovator Award," Chesapeake Regional Tech Council Tech Awards 2009

Executed campaign leveraging Web 2.0 platforms to create additional exposure for key Zenoss coverage including inclusion on Slashdot and a digg campaign that garnered over 150 votes.

Zenoss Core 2.3 was downloaded over 34K in November 2008 (compared to 26K downloads generated when Zenoss Core 2.1 released in October 2007.)

When compared to web traffic over the same period of time in 2007/2008 - direct traffic to Zenoss.com rose 12.75 percent and traffic from referring sites rose 9.94 percent...READ MORE

Secured positive rPath coverage that displayed thought leadership of rPath executives in top tier media outlets including:

Technology: CIO.com, CNET, Computerworld, DABCC eWeek, IDG News Service, InfoWorld, Information Week, Network World, SearchServerVirtualization.com, Virtual Strategy Magazine and ZDNet.
Business: Red Herring, VentureBeat, Forbes (multiple placements), The Wall Street Journal and The New York Times.

Secured positive rPath coverage in top tier blogs including: TechCrunchIT, GigaOM, OStatic, Ars Technica, Virtualization.com, VMWare's VMTN blog and VMblog.
Pursued and won key industry accolades on behalf of rPath including:

Built bridges among key analysts, resulting in non-paid rPath briefings with all the leading analyst firms (Gartner, Yankee Group, Forrester, IDG, Enterprise Management Associates, 451 Group, etc.)

Converted analyst Al Gillen of IDC from rPath skeptic to an outspoken supporter, who has since provided media quotes touting the benefits of rPath's technology.

Obtained high visibility speaking engagements for rPath executives to showcase their thought leadership at the following industry shows: VMWorld, Red Herring's "The Pursuit of Disruption" Conference, SLAM 2008: Sales, Licensing, Alliances & Marketing, Cloud Computing Expo and the Business Objects/Sapphire 2008 Show...READ MORE