Business Software and Professional Services
Integrated workplace management systemsFind out how Crossroads PR has worked with a leading integrated workplace management systems provider to create proactive relationships with top tier trade publications and strong customer references with organizations such as National Aquarium of Baltimore, Novartis, Vanderbilt, and Baylor College of Medicine. Ruby on Rails application developmentFind out how while working with Relevance, a Ruby on Rails application development practice specializing in software development, consulting, and training, Crossroads PR launched an analyst relations program, securing briefings with all major industry analysts and raised visibility of company founders with enterprise CXOs. Data-as-a-service providerFind out how an aggressive and proactive media and analyst outreach campaign has played key role in defining StrikeIron as a top data-as-a-service provider. Customer references and a thought leadership program helped Crossroads PR reach key audiences with messaging around the benefits of facilitating the consumption and distribution of live, integratable data and business functionality over the web. Technology accelerator for conversion of scientific breakthroughs into products Find out how customer references and introductory briefings have allowed Crossroads PR to help successfully launch STI's innovative accelerator program designed to convert university technology breathroughs into products, services and new companies. Business process managementFind out how since coming on board in January 2008, Crossroads PR has re-established valuable trade media and analyst contacts for Ultimus, a provider of business process management solutions. Successes to date include a customer Q&A featured in IncTechnology, integrated thought leadership campaign complementary to corporate sales and marketing strategy, and briefings with all major industry analysts - Aberdeen, Bloor, Butler Group, DataMonitor, Forrester and Gartner. Industry intelligenceFind out how Crossroads PR helped establish First Research as the go-to resource for industry intelligence-based sales information, contributing to the company's acquisition by Hoovers/D&B. Integrated payment processing service providerFind out how Crossroads PR helped establish PPI as an industry-leading integrated payment processing service provider. Through the creation of white papers, case studies, and an industry partner program targeting vertical media, Crossroads PR is credited with growing vertical markets that utilize PPI's payment technology as well as increasing the solution's presence in new, expanded markets. Advanced learning technology and serious gamesFind out how Crossroads PR made an immediate impact on Virtual Heroes' PR efforts in less than one month - putting the company on the map as the leader of interactive learning solutions in the federal, healthcare, and corporate training markets. Through extensive media and analyst relations outreach, a steady PR pipeline, and coordination of joint PR efforts with industry partners, Virtual Heroes received coverage in ABC News, USA Today, Wired, The Wall Street Journal, and CNBC. Fine timepieces Find out how Crossroads PR worked with Louis Moinet North America to introduce the brand to influential US journalists in the retail jewelry, watch and consumer luxury space.
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