Where B2B tech meets B2B talk

Founded in 2003, Crossroads Public Relations is a full-service public relations firm that leverages the right mix of PR, social media and business experience to help B2B technology companies reach their target audiences. We have helped expand the regional, national and global footprints of fast-growing B2B technology companies in the fields of business software/professional services, open source, digital media, telecommunications, healthcare/pharma/biotech, education and more.

Where Crossroads PR diverges from the rest

  • Accounts staffed by seasoned PR veterans

  • Broad range of technology expertise

  • Proven PR success

  • Measurable results

  • Agility and flexibility not offered by larger, more traditional agencies

  • High level of accountability

  • Integration of traditional PR and social media/Web 2.0 expertise

  • Superior client service



 

Our Clients

  • "Whilst there was an added edge required for the UK, the weekly discipline and focus Crossroads provided was great."

    - Mike Keaton, Director of European Operations, Accipiter (acquired by aQuantive for $30M in December 2006)

     

  • "Working with the Crossroads team is always a genuine pleasure.  Not only does Crossroads consistently deliver significant results, the team exhibits the thoughtfulness of a true friend and the targeting ability of a sharpshooter. "

    - Rebecca Weeks, director of business development, RealGirls Media, formerly of iMedia Connection

     

  • "As a member of the media and as someone who has managed PR firms from the client side, I can't think of one that would offer clients a better value and level of service than Crossroads PR."

    - Mark Hinkle, editor-in-chief, Enterprise Open Source Magazine

  • "Crossroads PR understands both the goals and limitations of a small startup company and are able to achieve solid results while working within our ‘startup budget' and best leveraging our constrained resources."

    - Neal Page, CEO, Inlet Technologies

     

  • "Crossroads PR has achieved excellent results, leading to the successful launch of our first product, and the successful close of our first two rounds of venture financing."

    - Neal Page, CEO, Inlet Technologies

     

  • "For Crossroads, ‘teamwork' and ‘partnership' are not clichés - they have proven dedication to our staff and our business objectives.  We truly consider Crossroads to be part of the Inlet team."

    - Neal Page, CEO, Inlet Technologies

     

  • "I highly recommend Crossroads for anyone seeking public relations services.  They are hard-working professionals who have been instrumental in helping Inlet accomplish our PR, market visibility, and financing initiatives."

    - Neal Page, CEO, Inlet Technologies

     

  • "Crossroads PR helped create and publicize a case study and press release that directly generated two large deals for us.  The two deals together represented about 10x the revenue of our average customer."

    - Matt Williamson, Director of Sales, Bronto Software

     

  • "By releasing relevant PR we were invited to numerous speaking opportunities we might have otherwise had to pay for in order to get that type of exposure."

    - Brian Handly, CEO and co-founder, Accipiter (acquired by aQuantive for $30M in December 2006)

     

  • "With Crossroads' media relationships and PR insights, we saw a number of placements in trade publications that boosted our brand and directly resulted in customer wins."

    - Joe Colopy, CEO, Bronto Software

     

  • "Crossroads is a great team to work with.  I'd highly recommend them to any technology marketer looking to get the most out of their PR efforts."

    - Marty Chobot, vice president, product management, FM:Systems

     

  • "From the start, Crossroads exhibited a wide-ranging expertise that perfectly met our requirements, along with the utmost professionalism and meticulous attention to details and deadlines."

    - Joseph Allen, Vice President and General Manager, IP Management Group

     

  • "Crossroads PR has a proven track record of helping emerging companies build successful PR programs by leveraging public relations to help clients achieve larger goals such as fundraising and customer acquisition."

    - John Glushik, partner, Intersouth Partners and AeA Venture Forum co-chair

     

     

  • "Crossroads PR took the time to understand our magazine and the profile and needs of our readers, so they have been effective at providing us with information that provides value to our audience."

    - Andrew K. Reese, editor, Supply & Demand Chain Executive

     

     

  • "Crossroads PR has been diligent about tracking our editorial calendar and helping us understand where their clients might be a good fit for particular articles. That has made them a reliable resource for our magazine."

    - Andrew K. Reese, editor, Supply & Demand Chain Executive

     

  • "Crossroads intuitively understands the requirements of entrepreneurs and early stage companies: speed, immediate impact and the need to drive the right message in the right places."

    - Richard Spangler, managing partner, PlazaBridge, LLC

     

  • "Crossroads understands the demands of entrepreneurial-run organizations. Crossroads gets results because of their unique entrepreneurial experience and focus!"

    - Teresa Spangler, managing partner,PlazaBridge, LLC

     

     

  • "The Crossroads team really understands the entrepreneurial and venture capital community. They always go above and beyond to help develop a strong PR strategy and to achieve solid results."

    Cassandra Cranston, marketing and communications manager, CED

     

  • "Crossroads PR has been successfully generating buzz about rPath with extensive industry coverage, numerous award wins and key media placements."

    - Sara Spivey, vice president of marketing and business development, rPath

     

  • "We selected Crossroads because of their strong track record of successfully helping early stage companies gain significant visibility among key influencers. IT management is important to companies of all sizes and we believe Crossroads PR's strategic approach and execution will help us develop the brand awareness we need to take our company to the next level."

    - Mark Hinkle, vice president of community, Zenoss

     

  • "Crossroads' experience and expertise specifically in the pharma technology field was of an immediate benefit to Clinipace as they were able to very quickly help elevate our visibility in the marketplace.  By establishing strategic relationships with key trade media, Crossroads has positioned our company and expert resources as innovative thought leaders.  The team is dedicated to providing Clinipace with the most professional and comprehensive PR program tailored for our growing and changing needs."

    - Dave Levin, Vice President, Clinipace

     

Marble Flash

 
 

Crossroads PR would like to congratulate clients KnowledgeTree and Inlet Technologies for being selected as 2010 Red Herring 100 North America Winners.

Celebrating the innovations and technologies of North America's top one hundred private companies, Red Herring's Top 100 Award has become a mark of distinction for identifying the most promising new companies and entrepreneurs across their respective industries.

 

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